Privacy Policy

1. Introduction

Front Line Auto Sales LLC, doing business as Front Line Direct Auto ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.frontlinedirectauto.com (the "Site") or use our services at our dealership located at 664 Highway 2, Corinth, MS 38834.

By using the Site or submitting information to us, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or provide personal information.

2. Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Full name, email address, phone number, and mailing address
• Date of birth and Social Security Number (for credit/financing applications only)
• Employment information, employer name, and income details
• Driver's license number and state of issuance
• Financial information related to vehicle financing (bank accounts, existing credit obligations)
• Co-buyer/co-signer information (if applicable)
• Trade-in vehicle information (year, make, model, VIN, condition)
• Vehicle preferences and alert subscription details

Automatically Collected Information

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, click paths, and referring URLs
• Cookies, web beacons, pixel tags, and similar tracking technologies
• Location data (general geographic area based on IP address)

3. How We Use Your Information

We use the information we collect to:

• Process vehicle purchases, trade-ins, and financing applications
• Submit credit applications to lending partners and financial institutions on your behalf
• Communicate with you regarding your inquiry, application, vehicle purchase, or service
• Send vehicle alerts, inventory updates, and promotional communications you've opted into
• Contact you by phone, text message (SMS/MMS), or email regarding your inquiry or application
• Verify your identity and prevent fraud
• Improve our website, customer experience, and business operations
• Comply with applicable laws, regulations, and legal obligations
• Enforce our Terms of Use and protect our rights

4. Consent to Contact (TCPA Disclosure)

By submitting your phone number through our Site — including through lead forms, credit applications, the "Build My Deal" tool, vehicle alerts, or "Text Me About This Vehicle" features — you provide your express written consent for Front Line Auto Sales LLC d/b/a Front Line Direct Auto, its agents, affiliates, and lending partners to contact you at the number(s) provided via:

• Phone calls (including artificial or pre-recorded voice messages)
• Text messages (SMS/MMS)
• Automated telephone dialing systems

This consent is not a condition of purchase. You may revoke consent at any time by contacting us at (662) 267-3235 or replying STOP to any text message. Message and data rates may apply. Message frequency varies.

5. Sharing of Information

We may share your personal information with:

• Lending partners and financial institutions — to process and evaluate your financing application and to obtain your credit report
• Credit reporting agencies — in connection with your credit application and as required by law
• Service providers — including CRM systems, DMS platforms, payment processors, website hosting providers, analytics services, and IT support that help us operate our business
• Vehicle history report providers — such as CARFAX, to provide vehicle information
• Legal authorities — when required by law, court order, subpoena, or to protect our rights, property, or safety
• Business transfers — in connection with any merger, sale, or transfer of company assets

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. Credit Application Authorization

By submitting a credit or financing application through our Site, you authorize Front Line Auto Sales LLC d/b/a Front Line Direct Auto and its lending partners to:

• Obtain your consumer credit report from one or more credit reporting agencies
• Verify the information you provide, including employment, income, and identity
• Share your application with multiple lenders to secure financing on your behalf
• Retain your application data for the period required by law

This authorization remains in effect until you notify us in writing that you wish to revoke it. Submitting an application may result in a hard inquiry on your credit report.

7. Cookies and Tracking Technologies

Our Site uses cookies, pixel tags, and similar technologies to enhance your experience and analyze Site traffic. Specifically, we use:

• Google Analytics (GA4) — to analyze website traffic and user behavior
• Google Ads conversion tracking — to measure advertising effectiveness
• Meta (Facebook) Pixel — to measure ad performance and serve targeted advertisements
• TikTok Pixel — to measure ad performance on TikTok
• Essential cookies — required for Site functionality

These tools may collect information about your browsing activity across websites. You can control cookie preferences through your browser settings. Disabling cookies may affect Site functionality. For more information, see the privacy policies of Google, Meta, and TikTok.

8. Data Security

We implement administrative, technical, and physical security measures to protect your personal information, including:

• TLS 1.3 encryption for all data transmitted between your browser and our servers
• Encryption of sensitive data (such as Social Security Numbers) at rest
• Role-based access controls limiting employee access to personal data
• Secure, authenticated admin access with email-based allowlisting

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Credit application data is retained for a minimum of 25 months as required by the Equal Credit Opportunity Act (ECOA)
• Transaction records are retained for a minimum of 5 years as required by applicable tax and business laws
• Marketing and lead data is retained until you request deletion or unsubscribe

10. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications and vehicle alerts at any time
• Revoke consent to contact via phone or text message
• File a complaint with an applicable regulatory authority

To exercise any of these rights, contact us at (662) 267-3235 or email [email protected]. We will respond within 30 days.

11. Third-Party Links

Our Site may contain links to third-party websites (such as CARFAX, lending partners, or social media platforms). We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any information.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will delete it promptly.

13. Do Not Track

Our Site does not currently respond to "Do Not Track" browser signals. However, you can manage your tracking preferences through browser cookie settings and the opt-out links provided by our third-party analytics partners.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy. We encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: